- Is your market positioning understood the way you intend it to be?
- How does your competitive performance stack up in reality?
- Is your price the right one for the market?
- How are design and outward presentation rated by your target audience?
- Which range of products will secure the future of your company?
- How can you as a company be perceived as modern and innovative?
- How do you define your markets today and in the future?
- Which media should you focus on to get noticed by your target audience?
- What is your message to your customers and is it defined clearly?
- Does your target audience understand you?
- How do you appeal to the emotions of your customers?
- How can you inspire your customers online and offline?
5 Steps to a modern, inspiring company
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